Language is perhaps one of the most underrated human discoveries; Simple and unassuming as it may seem, language has helped to connect people and to establish cultural identities across the globe.
Internet is another medium which has helped connect people, individuals and businesses alike, from various corners of the world. Companies have leveraged the Internet and language to their advantage to sell their products and services to a global, multicultural audience.
Though it is widely accepted that the world is getting smaller, the fact is that only about 10% of the global population use English as the main language of communication. This doesn't augur with the premise that English is the commonest language for business communication. Likewise, other languages too have concentrations in specific geographical regions. This poses an implausible if not an impossible barrier to effective global communication.
Fortunately, translation has helped break this seemingly impenetrable layer to help connect people across the globe. Historically, translation services have been used for converting literary works between various languages. The industrial revolution in the last century prompted companies to use translation services for entering new markets and also to convert technical documents into various languages. As mentioned before, the Internet and the advent of IT has automated and propagated the use of translating between languages.
While machine translation and online translation services have surely helped the general web population to a fair extent, the accuracy and the context of the translated text with these services remain far from perfect. Organizations still rely on native speakers to translate from one language to another. Furthermore, every document that is being translated is distinct from another, and may require domain-specific knowledge apart from just linguistic skills.
With most businesses going online, translation services have assumed a far more important role than before. Professional translation agencies (outsourced and otherwise) have been helping individuals and companies to reach varied global markets by enabling them to speak to a particular target audience in their own tongue. While reaching a wide audience is a direct benefit that translation services bring, here are a few other advantages:
These are just a few benefits that translation services bring to the table. Translation services continue to break language and cultural barriers by enabling people to communicate and adapt to various cultures.Back to Articles